BRAND DESIGN

BRAND DESIGN

The word 'ASCEND' written in shadow on a white textured wall.

We create thoughtful, cohesive brand identities that reflect your values, personality, and purpose.

A strong brand identity helps your business stand out, connect with your audience, and communicate your story across every touchpoint - from logos and colour palettes to marketing materials and online presence.

Whether you’re launching a new brand or rebranding an existing business, we design identities that feel timeless, intentional, and aligned with your vision.

A woman sitting on the floor with a laptop on a white circular table, holding her phone, in a room with a brown couch in the background.

Our Approach to Brand Design

Branding is a collaborative process. Together, we explore your business goals, values, and vision to create a brand that feels authentic and resonates with your audience.

We guide you through each step, from research and concept development to final brand guidelines. Ensuring your identity is strategically crafted, visually stunning, and practical for real-world use.

LET'S GET STARTED

Things to Consider Before Branding

  • Understanding your purpose, goals, and what sets your business apart provides a strong foundation for every creative decision. When we’re clear on your vision, your brand identity can authentically reflect who you are/your services and connect with the right audience.

  • Many people think branding is purely visual, but it’s so much more than that. One of the most overlooked parts is your brand messaging, which is deeply connected to your overall strategy.

    Refining your brand values, mission, personality, target audience, and tone of voice lays the foundation for your brand story. This clarity shapes how your brand is communicated, both visually and verbally, ensuring everything aligns seamlessly and speaks with one clear, authentic voice.

  • Gathering examples of brands, styles, or aesthetics you admire helps shape the creative direction. These references give me a sense of what resonates with you and helps me translate that into a unique, elevated brand identity.

    This inspiration doesn’t have to be logos - it can be textures, colours, imagery, layouts, or anything that captures the feeling you’re drawn to.

    If you don’t have any inspiration, that’s completely fine - that’s what I’m here for. I often create a visual direction based on your brand values, mission, and personality, ensuring the final outcome feels intentional and truly unique to you.

  • Branding is a long-term investment in your business. Thoughtful, strategic design sets the stage for all future marketing, website design, and customer touchpoints - ensuring your brand feels polished, cohesive, and timeless.

  • We dive deep into your business to define your purpose, values, audience, and unique difference. This ensures every aspect of your brand is intentional and positioned to resonate with your ideal clients/customers.

  • A carefully curated visual direction guides the look and feel of your brand. From colours and typography to textures and imagery, the moodboard sets the tone for a cohesive, elevated brand identity.

  • Your logo is crafted to be versatile, timeless, and reflective of your brand personality. Multiple variations ensure it works across all platforms, products, and marketing materials.

  • You’ll receive thoughtfully designed concepts to explore different creative directions. Revisions allow us to refine and perfect your chosen concept, ensuring the final design truly embodies your brand’s essence.

  • A comprehensive style guide provides clear direction for using your brand consistently. From colours and fonts to logo placement and imagery, it ensures your brand always feels polished and professional.

KEY INCLUSIONS

Branding Packages

INCLUSIONS

  • Brand Strategy (Purpose, Mission, Values, Target Audience, Unique Difference, Tone of Voice, Brand Statements)

  • Creative Direction & Moodboard

  • 3 x Brand Concepts Presented

  • 2 Rounds of Revisions on Chosen Concept

  • Logo Suite (Logo Variations)

  • Logo Files (PNG, SVG, EPS)

  • Brand Strategy Guide

  • Brand Logo Style Guide

  • For emerging brands ready to establish a purposeful foundation and timeless identity that reflects their values and vision.


    All Inclusions

    FOUNDING CLIENT OFFER | $1.5K

  • For brands ready to go beyond the basics with cohesive design across both print and digital touchpoints. This suite builds upon the Classic Package, adding more collateral to create a well-rounded, versatile identity.

    All Inclusions + up to 4 x Small Collateral Items* (E.G business card, A-frame signage, flyers).

    FOUNDING CLIENT OFFER | $2K

  • An elevated and holistic brand experience that extends your visual identity into your online presence.

    Designed for businesses wanting to feel confident and consistent across every touchpoint - from print to social.

    All Inclusions + up to 4 x Small Collateral Items*+ Social Media Starter Pack

    Social Media Starter Pack Inclusions:

    • 5 x Instagram Carousel Templates

    • 4 x Story Templates

    • Profile Picture & Highlight Covers

    • Instagram Profile Look & Feel

    • Suggested Feed Plan


    FOUNDING CLIENT OFFER | $2.5K

  • For brands ready to elevate their entire presence - this complete package combines brand identity design with a custom website that reflects your purpose, personality, and story. Every detail, from strategy to launch, is handled with intention, so you can feel confident and proud of how your brand shows up online.

    Choice of Branding Package + Choice of Website Design Service

    FOUNDING CLIENT OFFER | from $3.5K

REQUEST PROPOSAL
  • Brand Identity Design for Socials by Katie as Social media content creator

    SOCIALS BY KATIE // BRAND DESIGN

  • Brand Identity design for SUNDAE Beauty who are a Brow and Lash Studio

    SUNDAE BEAUTY // BRAND DESIGN

  • Brand Design for a beauty clinic

    SUNDAE BEAUTY // BRAND DESIGN

  • SOCIALS BY KATIE Brand Identity Design for a social media content creator

    SOCIALS BY KATIE // BRAND DESIGN

  • Embossed Brand Design logo for a beauty clinic

    SUNDAE BEAUTY // BRAND DESIGN

  • Brand Identity Design for brow and lash beauty studio

    ASCEND BEAUTY // BRAND DESIGN

FAQs

  • Brand identity design is the visual and strategic expression of your business, including your logo, colours, typography, and overall style. It’s essential because it communicates your values, story, and personality to your audience, helping you stand out, build trust, and connect authentically.

  • A typical branding project takes around 2–4 weeks from start to finish. This allows time for strategy, thoughtful design, and refinement, not rushed decisions.

    Timelines can vary slightly depending on the scope of the project and how promptly feedback and content are provided. I’ll always outline key milestones at the start so you know exactly what to expect and when.

  • Brand strategy provides the foundation for your identity. Knowing your purpose, values, mission, and target audience guides all creative decisions, ensuring your branding is intentional, consistent, and positioned to connect with your ideal clients.

  • It’s time to rebrand when your current visuals no longer reflect your business, your target audience has evolved, or your branding feels outdated. It’s also a strong sign when you’re not attracting your dream clients or customers, or when your branding doesn’t reflect the true level of your services and the value you offer.

    A rebrand can elevate your business, showcase your growth, and realign your brand with your current goals - helping you show up with confidence and connect with the right people.

  • Typical inclusions cover brand strategy, creative direction, logo design and variations, concept development, and a brand style guide. These elements provide a foundation for consistent, professional branding across all marketing touchpoints.

  • A logo alone doesn’t communicate the full story of your brand. Brand identity includes your strategy, values, personality, messaging, and visual elements - all working together to create a cohesive and intentional experience. Without this foundation, a logo may look nice but won’t fully represent your business or connect with your audience effectively.

  • Yes. Your brand identity is designed to be flexible. Whether it’s refreshing colours, adding new logos, or updating messaging, your branding can grow with your business while remaining consistent and cohesive.

  • Absolutely. A strong brand identity clearly communicates who you are, what you stand for, and why your business is unique. Thoughtful design positions your brand as polished, professional, and memorable.

  • You’ll be involved every step of the way. From discovery calls to reviewing concepts and providing feedback, I ensure your vision is represented. Two rounds of revisions are included to refine your chosen concept until it perfectly reflects your brand.

  • Branding packages at our special founding intro rate, start from $1.5K AUD.

    Each project is tailored to your business goals, scope, and deliverables, ensuring your investment creates a timeless, cohesive, and elevated brand identity.

BE A FOUNDING CLIENT

NOW WELCOMING FOUNDING CLIENTS WITH SPECIAL INTRODUCTORY RATES

LET'S GET STARTED